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5 Hot Tips For Salon Marketing
Dated: December 3 2017
HOT TIP #1: Build a Website.
Start with the basics. If a potential customer is searching online for a salon in your city and you don’t have a website, you’re invisible. Your website should be visual, appealing and include up-to-date information including prices, images and testimonials of satisfied customers, salon locations and contact information. You can also include special keywords in your website design to have your website rank higher than your competitors in search engine results.
HOT TIP #2: List Your Business on Web Directories.
With your website, you should be listing your business on all the top directories, including the most popular Google, Bing, Yelp and more. On these directories, you can link back to your website, so people can go see how awesome you are. Listing your business on multiple directories will make more avenues available to help more people find your salon.
HOT TIP #3: Create Social Media Business Pages.
Social media is not just for catching up and keeping up. It can also be an incredible and valuable business tool. Start with Facebook and master using it for promoting your business before you move on to others like Twitter and Instagram. Social media will help you reach a massive pool of potential customers and keep you connected with them.
HOT TIP #4: Leverage Word-of-Mouth.
Not only can you encourage word-of-mouth through special contests and social media, but you can also provide existing customers an incentive to bring their friends by offering a referral discount or a free service You don’t need to be the only one promoting your salon – you can have your customers promote your salon for you.
HOT TIP #5: Use Proximity Marketing.
This is a relatively new way for salons to market their business. Using proximity marketing solutions like those offered by a US-based company called Asirvia, a salon can market directly to customers and potential customers mobile phones when they come within 100 yards of their salon.
Here’s how it works… You have a tiny wireless piece of hardware that can fit in the palm of your hand called a GO that you can put in your salon and bring another one with you wherever you are. Using a web-based platform called Go Services, you decide the promotional message and link you want to program with your GO. The GO broadcasts your message and link up to 100 yards and can be viewed as a notification by phones & devices that are nearby to your salon or nearby to you (if you are carrying a GO with you) when you are away from the salon.
There is even an upgraded version of GO SERVICES called GO PLUS that you can use to share an ad that includes an image, some details about your salon and specialty, your phone number and website or video link. This ad can be saved to people’s mobile phones and shared to other mobile phones or to Facebook. How hot is that!
About Ted Daigle – Realtor Growing up in Church Point, LA instilled values of hard work and dedication, which has carried over into every aspect of his life, including real estate. This Lafayette r....